Ali Bowden is the director of the Edinburgh City of Literature Trust. Edinburgh was the first city to be named a City of Literature back in 2004. The city hosts the largest literature festival in the world (the Edinburgh Book Festival, 250,000 visitors) and is connected with classic authors of world literature such as J.K. Rowling, Ian Ranking and Walter Scott, making it a logical choice. At the City of Literature symposium, Ali will be talking about the range of initiatives she has developed since Edinburgh was designated a City of Literature, from a sophisticated city marketing campaign in collaboration with entrepreneurs, shops and hotels to stimulate literary tourism, to monthly, accessible sessions with the stakeholders. Edinburgh is also the partner city of Utrecht within the group of Cities of Literature. Ali Bowden was originally a journalist and worked in the music industry as a promoter for a number of years before she became director of the Edinburgh City of Literature in 2006.